Soccer event management and philanthropic group Just Live Soccer (JLS) has formally named Resolution Sports its official public relations firm. As part of the partnership, the two organizations will align themselves in all promotional efforts, with Resolution Sports managing the media and public relations aspects for Just Live Soccer.
“Just Live Soccer has a mission to help others through the game of soccer, and we needed a PR firm that shared our same initiative and vision,” stated David Ricca, President and Founder of JLS. “With its extensive history in the industry along with a similar base of principles, Resolution Sports was definitely the best choice for our organization. At Just Live Soccer, our motto is to ‘Play with your heart, soul and mind.’ By partnering with Resolution Sports, we will be able to share this sentiment to a wider base of groups and individuals, and I am very excited about what we will accomplish together in the future.
A survivor of the 9-11 attacks on New York City in 2001, Ricca has a very extensive history in the sports industry, specifically soccer. He is a former professional soccer player who has since done a great deal of work in brand development, marketing, event management, philanthropy, business and all other aspects of the industry. Just Live Soccer was founded in 2010, initially as a full-service soccer event management, talent representation and media company. When serving on the 2010 FIFA World Cup (South Africa) Organizing Committee in its Media Department, his focus for JLS changed to a more philanthropic approach after visiting orphanages and homeless children in Cape Town, seeing the impact on those children after giving them soccer balls. Today, Just Live Soccer has expanded to have a strong initiative of providing underprivileged kids all over the world with cleats, soccer jerseys and soccer balls, as well as free training clinics.
“I have had the pleasure of knowing Dave Ricca for the past few years, and I am extremely excited to have our firm partner with him and such a class organization like Just Live Soccer,” said John Archibald, President of Resolution Sports. “JLS and Resolution Sports both share the same type of philanthropic and fundamental convictions. Additionally, Dave and I both possess a similar non-stop and cohesive work ethic that will certainly lead to tremendous opportunities and development for our respective organizations.”
Resolution Sports is a sports communication firm that was founded in 2008 by Archibald. The company specializes in media relations, marketing and social media, bringing industry experience on multiple platforms across professional sports. Among some of the soccer organizations in which it has performed communications duties include Sky Blue FC (National Women’s Soccer League), Ironbound Soul Soccer Club (American Soccer League), New Jersey Ironmen, Philadelphia KiXX (Major Indoor Soccer League), Pali Blues Soccer Club and New Jersey Wildcats (USL W-League).
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